Poor Perception : Seen as a "cheap" car, affecting its brand image.

Lack of Features : Basic model lacked essential features, making it unattractive.

Overemphasis on Being "Cheapest" : Focus on price rather than value, features, and quality.

Singur Controversy : Negative publicity surrounding the Singur plant acquisition.

Competition from Used Cars : Attractive used car options in the same price range.

Quality Concerns : Reports of poor build quality, reliability issues, and safety concerns.

Overemphasis on Being "Cheapest" : Focus on price rather than value, features, and quality.